
Amazon’s deal to sell Kindle e-readers at UK bookseller Waterstones isn’t just a curio particular to the e-book market in England or a point in the long, declining curve of traditional bricks-and-mortar bookstores. It’s also a case study of contrasts between short-term and strategic thinking. Let’s start with the short play and move on from there.
For Waterstones, partnering with Amazon immediately solves a short-term problem with long-term implications. Its customers are increasingly moving towards digital readers. Amazon’s Kindle gives Waterstones a chance to move with them, using what’s far and away the most popular e-reading platform in the UK. As James Daunt, Managing Director of Waterstones, told The Bookseller, “ultimately, when…
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