Post Tagged with: "Gaming"

Apple snatches Microsoft marketing exec as assault on gaming industry continues

Apple snatches Microsoft marketing exec as assault on gaming industry continues


Apple has hired a former marketing executive from Microsoft to help promote the App Store and iTunes in Europe, MCV reports. Robin Burrowes, former head of Xbox LIVE marketing in the EMEA region for Microsoft, joined Apple in January according to his LinkedIn profile. His formal duties at Apple remain unclear — Burrowes’s profile only states that his role involves “App Store Marketing” — but the executive’s background suggests gaming will be a strong focus. Apple has hired a number of executives with experience in the gaming market recently, including Nintendo’s former head of public relations Robert Saunders and former Activision, EA and Xbox PR head Nick Grange. The video game industry finds itself among a number of businesses that have been
BGR: The Three Biggest Letters In Tech

February 2, 2012 0 comments Read More
Sid Meier: modern graphics have lowered the barriers of entry to gaming

Sid Meier: modern graphics have lowered the barriers of entry to gaming

In this interview with Game Informer, legendary developer Sid Meier says even he has succumbed to the lure of modern graphics. “I used to love to try and challenge the players’ imagination,” he says, “to show them a few pixels in 16 colors and try and convince them that they’re ruling an empire to stand the test of time. But I think today’s player is not really willing to make that investment, so we’re able to bring the worlds to life in 3D.”

But he also believes that beefing up the graphics has brought in a much bigger audience than games could have picked up 20 years ago. “You had to kind of suspend your disbelief and be willing to step into that world,” says Meier. “Today we make it a lot easier,” and as a result, players who want more than a few pixels on screen can also get their fix.

Meier’s currently the creative director of game development at Firaxis, and though he’s not participating directly on XCOM it doesn’t mean he’s not working. Every morning, he says, he comes out of the shower with “about 10 ideas,” and is constantly iterating with his team on different prototypes. “Most of them,” he says, “just go back into the trash heap.” In other words, anyone who wants to make an awesome game should probably go root around in the garbage cans near Sparks Glencoe, Maryland.

JoystiqSid Meier: modern graphics have lowered the barriers of entry to gaming originally appeared on Joystiq on Wed, 01 Feb 2012 03:00:00 EST. Please see our terms for use of feeds.

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February 1, 2012 0 comments Read More
Nintendo: 3DS sales prove there’s still room for dedicated gaming handhelds

Nintendo: 3DS sales prove there’s still room for dedicated gaming handhelds

Nintendo President Satoru Iwata believes the company has proven that there’s still a market for dedicated gaming handheld hardware like the 3DS. In a briefing — which covered a lot of ground — Iwata revealed the pictured chart above, comparing internal Nintendo weekly sales data of the Wii, DS and 3DS. The executive said that the initial sales pace of the 3DS was “unsatisfactory,” but the device gained momentum after the price cut and the launch of popular titles like Super Mario 3D Land, Mario Kart 7 (and Monster Hunter 3 (Tri) G in Japan).

“Last summer, when the sales pace of the Nintendo 3DS was slow, there were extreme remarks saying, ‘With the penetration of smartphones, will there still be a market for handheld hardware?,’ which was almost equal to ‘Handheld hardware is not necessary anymore,’” Iwata remarked. “I believe we proved that such opinions are incorrect.”

In the end, however, Nintendo did not reach its internal sales goal for the device, despite the 3DS gaining momentum and ending the year with a respectable 15 million unit sales. Iwata says the company could not cover the lack of units sold pre-price drop, which is one of the reasons for its negatively revised financial forecasts.

JoystiqNintendo: 3DS sales prove there’s still room for dedicated gaming handhelds originally appeared on Joystiq on Fri, 27 Jan 2012 09:00:00 EST. Please see our terms for use of feeds.

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January 27, 2012 0 comments Read More
Gaikai will introduce your mom to hardcore gaming through Facebook

Gaikai will introduce your mom to hardcore gaming through Facebook

Streaming service Gaikai has finalized a deal to bring hardcore PC game demos to Facebook, following previous deals made with YouTube, Wal Mart and others. Gaikai said it has been working with Facebook for some time, and it sees this as a golden opportunity for both parties.

“Facebook already owns the category of casual gaming; we’re going to help them own core games,” founder David Perry said at Cloud Gaming Europe, GamesIndustry reports. “A click and boom, you’re playing World of Warcraft.”

Perry demoed World of Warcraft on Facebook, but later clarified to GameSpot that Gaikai “is NOT bringing WoW to Facebook (at least not in the foreseeable future).” Gaikai’s approach to streaming games sees it in more of a marketing role than a game-provider, but introducing the Facebook audience to more hardcore opportunities shouldn’t be a bad thing. Unless your mom starts sending you invites to join her guild page, “Massive Mamacitas.”

JoystiqGaikai will introduce your mom to hardcore gaming through Facebook originally appeared on Joystiq on Wed, 18 Jan 2012 02:00:00 EST. Please see our terms for use of feeds.

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January 18, 2012 0 comments Read More
Dell intros Alienware X51, a console-sized gaming desktop starting at $699

Dell intros Alienware X51, a console-sized gaming desktop starting at $699

The Verge – Microsoft Posts

January 18, 2012 0 comments Read More
Cave to put projects on hold, refocus on social gaming

Cave to put projects on hold, refocus on social gaming

It’s easy to forget sometimes that video games are a business, as well as a means of artistic expression and recreation. Even developers like Cave, whose sterling reputation is due almost entirely to its long-time devotion to the incredibly esoteric bullet-hell genre, have to make tough decisions in order to continue existing.

The Deathsmiles developer’s fiscal outlook isn’t shaping up to be quite what it had expected, and as a result the company will be placing unknown projects on hold in order to devote more resources to social gaming, Andriasang reports.

Originally expecting to earn ¥1.4 billion ($ 18.9 million) in sales between June 1 and November 30 2011, the company now anticipates earnings of ¥1.3 billion ($ 16.8 million), which has prompted Cave to change its forecasted operating gain of ¥10 million to an operating loss of ¥31 million for the period. Operational earnings for the entire year were lowered from ¥310 million to ¥50 million.

In a nutshell, people aren’t buying as many infuriatingly difficult games as expected, which is surprising considering how popular masochism has become recently.

JoystiqCave to put projects on hold, refocus on social gaming originally appeared on Joystiq on Sat, 14 Jan 2012 13:30:00 EST. Please see our terms for use of feeds.

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January 14, 2012 0 comments Read More
AMD Trinity demo: full HD gaming, video playback, and transcoding

AMD Trinity demo: full HD gaming, video playback, and transcoding

The Verge – Microsoft Posts

January 13, 2012 0 comments Read More
Razer’s ‘Project Fiona’ is a gaming tablet prototype … and it plays PC games

Razer’s ‘Project Fiona’ is a gaming tablet prototype … and it plays PC games

Perhaps the PlayStation Vita’s leggy 5 inch screen just isn’t enough for your dedicated gaming portable needs. Perhaps — and this is just a theoretical, of course — you think Sony’s promise of console quality games on the Vita isn’t nearly as important as full-on console games on the go. Enter Razer’s “Project Fiona PC Gaming Tablet.” It’s merely a prototype (at least for now), but this may be the go-to portable for you at some point in the future, fictional crazy person.

Razer unveiled the prototype concept this week at CES, ending an ambiguous, weeks-long promotional campaign (seen after the break). According to a press release issued by the hardware company, the Project Fiona tablet comes with an Intel Core i7 processor, and is capable of running “current-generation PC games” — Firefall, Assassin’s Creed: Revelations and H.A.W.X. 2 are shown in the teaser, offering examples of some titles that will apparently work on the device — surprise surprise, Ubisoft is jumping at the chance to showcase its wares on a new gaming device. Razer claimed in the announce that “many” PC games will “run natively” on the device without any need for specialization.

Beyond being a super powerful gaming tablet, Project Fiona also keeps up with the Joneses by including “ultra-precise accelerometers and a highly sensitive multi-touch screen,” which is intended to give developers a chance to cater their PC games to the device. It also has now de rigeur forced feedback, so you can rumble while commuting.

Unlike Razer’s previous gaming prototype, the Switchblade, the company isn’t giving out a hard price for Project Fiona, but said it’ll be “under $ 1,000″ when it’s expected to launch in “Q4 2012.”

Gallery: Razer’s ‘Project Fiona’ PC gaming tablet

Continue reading Razer’s ‘Project Fiona’ is a gaming tablet prototype … and it plays PC games

JoystiqRazer’s ‘Project Fiona’ is a gaming tablet prototype … and it plays PC games originally appeared on Joystiq on Tue, 10 Jan 2012 15:10:00 EST. Please see our terms for use of feeds.

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January 10, 2012 0 comments Read More
MSI GT685 Gaming Laptop Announced

MSI GT685 Gaming Laptop Announced


MSI has released the GT685 15.6-inch gaming laptop, with “the world fastest” Nvidia GeForce GTX 580M 2GB GDDR5 notebook video card. The laptop features the Intel Core i7 quad processor at 2.0GHz, up to 32GB DDR3 system memory, up to 1.5TB of hard drive storage, and optional Intel SSD. The glowing white characters “MSI” grace the center of the GT685′ cover and is set off by the black diamond shape and crimson trim. The palm rest areas have a stylish rhombic pattern and the touchpad is bordered in nickel-plated trim. The GT685 has an independent chiclet keyboard. The GT685 has another
Laptoping

January 6, 2012 0 comments Read More
MSI introduces new GT783 and GT783R quad-core gaming laptops

MSI introduces new GT783 and GT783R quad-core gaming laptops

The Verge – Microsoft Posts

January 5, 2012 0 comments Read More