Kindle Fire may have cost Apple $1 billion or more in holiday iPad sales

Kindle Fire may have cost Apple $1 billion or more in holiday iPad sales

January 3, 2012 11:42 am 0 comments


Amazon’s new Kindle Fire was a hot item during the holiday shopping season, and one analyst believes the new Amazon tablet may have cost Apple well over $ 1 billion in holiday iPad sales. Morgan Keegan analyst Travis McCourt on Tuesday lowered his December-quarter iPad sales estimate from 16 million units to 13 million. Hot sales of the Kindle Fire ahead of the holidays are responsible for trimming sales of Apple’s iPad by between 1 million and 2 million units, the analyst believes, making Amazon’s new slate the main reason for McCourt’s slashed forecast. Read on for more. On the low end of McCourt’s estimate, the Kindle Fire cost Apple at least $ 500 million considering the iPad 2′s $ 500 entry-level price point.
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